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Hayworth Creative Public Relations
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“Sole-ful” Summer Fun at The Shores Resort & Spa

Special Celebration for National Flip Flop Day

DAYTONA BEACH SHORES, Fla. (June 4, 2010) – Friday, June 18, 2010 is National Flip Flop Day, and The Shores Resort & Spa is celebrating by collecting shoes for the charitable organization Soles4Souls. Guests who step up to donate new or gently-worn shoes for the event can enjoy a number of special giveaways and foot-friendly offers at the award-winning beachfront resort.

“National Flip Flop Day gave us a reason to celebrate the official start of summer (June 21) and have fun-all for a good cause,” said David Rijos, general manager at The Shores Resort & Spa.

Everyone who donates a pair of shoes (or makes a $20 donation) will receive a pair of fashionable red-and-white Signature Shores Flip Flops, plus a coupon for 20 percent off a soothing pedicure at Indulge, the resort’s on-site, full-service spa. Guests can then flaunt their trendy footwear and join in a fun “Fanciest Flip Flop” contest.  A special decorating station will be set up on the Ocean Terrace from 4 to 7 p.m., where (for $10) guests can embrace their inner beach bum and accessorize classic flip flops to create their own unique, flashy footwear. The winner will receive a complimentary dinner for two at Azure. Fueling the fun will be specialty flip flop frozen cocktails and non-alcoholic smoothies during the “Flip Flop your Attitude” happy hour, for which a portion of proceeds will go to Soles4Souls.

To extend the celebration through the weekend, The Shores Resort & Spa is offering a special package that includes overnight accommodations, 20 percent off of any spa treatment, a buy-one-get-one-free special on flip flop cocktails and smoothies, and a pair of Signature Shores Flip Flops. Rates begin at just $169 per night.

Ideally located on a quiet stretch of world famous Florida shoreline, The Shores Resort & Spa gracefully blends luxury, comfort, service and style into an extraordinary beachfront retreat.  From private balconies or terraces, the resort’s 212 guestrooms and suites offer captivating views of the blue-green Atlantic or Florida’s Intracoastal Waterway.  The Shores offers a long list of luxurious guest services and amenities, including private poolside cabanas, oceanside fire pits, exceptional dining, and an intimate spa.  Both pet-friendly and eco-friendly, The Shores Resort & Spa is a certified Florida Green Lodging resort.

For more information or to make reservations, call (866) 934-Shores or visit and mention promotion code: FLIPSH.




Maria Hayworth, Hayworth Creative Public Relations

(386) 677-7000/


About Soles4Souls

Soles4Souls is a Nashville-based charity that collects shoes and distributes them, free of charge, to people in need. Since 2004, the organization has given away more than seven million pairs of new and gently-worn shoes to people in more than 125 countries around the world. For more information, visit the organization’s official Web site at

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